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Friday, June 19, 2009

Updates - Back to India

Recently there have been many updates that I wanted to share earlier but paucity of time and priority did not permit.

Update 1: I have moved to India recently (as recent as last Saturday) to start upon my internship. My internship is with a media house - Dainik Bhaskar (for those who don't know - it is the second largest read Hindi newspaper in India and one of the diverse media houses with interest ranging from Hindi newspaper publication, regional langauge newspaper publication, web based information portals and radio). There is a case study from Knowledge@Wharton on the Bhaskar group. The same can be found here.

I have joined the company in their radio network, which they operate on the frequency 94.3 FM from 17 different stations in 7 different Indian states.

Now answer to the question, why media and especially why Radio, given that my background is in Software industry and I have literally no experience in any other industry.

The answer is simple. I want to experience different industries before I move back to the technology industry. Radio industry in India is still in infancy and has huge potential to grow. The competition in the industry is intense, it is fragmented and there is no clearcut differentiation among the products that the players offer. Given such a scenario, I began thinking wouldn't it be nice and wonderful if I became part of an industry that is poised to grow, which will arm me with a different perspective towards business and also help me to diversify my skill set.

Secondly the position is based out of Delhi. I am quite keen on starting my innings after MBA in north of India and Delhi and surrounding regions seem to be the best place. So, this internship gives me the opportunity to look for opportunities that interest me at the location I think is best suited to me for personal reasons.

Update 2: My farewell from Lancaster and the journey from Lancaster to India was wonderful. I flew AirIndia for the first time and apart from the airhostesses the flight was good. The seats and the decor of the flight including inflight entertainment was nice. The memories are the things that remain and I believe I will cherish the same for a very long time. Wonderful friends, long parties, longer assignments, mid-night walks to Pizzetta (the cafeteria) will definitely be remembered for a very long time. I am sure, I will miss most of the things for a long long time. I get nostalgic but that's what memories are for, esp. good memories.

Now that I have got internet connection at home in Noida and I hope to get time to manage my time, I will have lots to share and write about how I am progressing over my internship.

I want this post also to thank my mentor on my dissertation and one of my close friend whose discussions over phone/email/in-person have proved useful to me in evaluating my research interest, which has helped me in identifying my dissertation topic. Thank you guys.

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